The Changing Behavior Model

Beliefs, feelings and intentions impact and build attitudes, which then drive behavior

To change behavior you must change beliefs, feelings and intentions with persuasive communication.

- Persuasive communication.

Exposure

People must be exposed to information to process it, if not exposed they cannot process then cannot persuade.

Attention

Message, stimulus, receiver. (Consider) Are they interested or are they ready to receive the message.

Comprehension

Keep it simple. Requires motivation and ability to communicate at a level that the receiver can comprehend.

Recall

How is the information stored and organized?